Multiple Choice
Droid
In 2009, Verizon introduced the Droid, billed as the "anti-iPhone," targeted primarily to 20-40 year-old males concerned with functionality. The launch of the new smart phone was supported by a $100 million promotional campaign that included TV and billboard advertisements and in-store displays as well as digital media. The positioning of the brand is summed up in the promotional tagline, "In a world of doesn't, Droid does." The world of "doesn't" is an indirect swipe at the iPhone's shortcomings. One unique feature of the Droid is voice-activated web-browsing through cutting-edge Google software. In contrast to the iPhone's "There's an app for that" campaign, the ads and microsite, Droiddoes.com, look more like a sci-fi movie than traditional advertising.
-Refer to Droid. At Droiddoes.com,consumers can post questions or comments and get feedback from the company or other consumers. This site is sponsored and maintained by Verizon,which is an example of a(n) :
A) Internet portal
B) push strategy
C) corporate blog
D) Web link
E) interaction point
Correct Answer:
Verified
Correct Answer:
Verified
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