Multiple Choice
Droid
In 2009, Verizon introduced the Droid, billed as the "anti-iPhone," targeted primarily to 20-40 year-old males concerned with functionality. The launch of the new smart phone was supported by a $100 million promotional campaign that included TV and billboard advertisements and in-store displays as well as digital media. The positioning of the brand is summed up in the promotional tagline, "In a world of doesn't, Droid does." The world of "doesn't" is an indirect swipe at the iPhone's shortcomings. One unique feature of the Droid is voice-activated web-browsing through cutting-edge Google software. In contrast to the iPhone's "There's an app for that" campaign, the ads and microsite, Droiddoes.com, look more like a sci-fi movie than traditional advertising.
-Refer to Droid.Verizon's campaign is designed to communicate to a large audience via television,billboards,and the Internet. It uses _____ communication.
A) mass
B) clutter
C) interpersonal
D) intrapersonal
E) public
Correct Answer:
Verified
Correct Answer:
Verified
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