Question 1

A recent survey found that 79 percent of Internet and e-commerce companies take absolutely no social responsibility. Even more worrying is the finding that 75 percent of these Internet companies justify this omission on the grounds that they don't have any environmental or social impacts, while 55 percent said they didn't have time to think about these issues, and 50 percent said they didn't have the expertise to address them. Would these Internet-based companies benefit from acting more socially responsible? Explain your answer.

Accepted Answer

The answer of A recent survey found that 79 percent...

Question 2

A code of ethics refers to

Accepted Answer

A) a formal statement of moral and ethical business attitudes. 
B) a formal statement of ethical principles and rules of conduct. 
C) an informal guide of ethical principles and moral conduct. 
D) the written document stating the beliefs and values of each employee in a firm. 
E) a firm's itemized list of business activities that are and are not consistent with the company's mission statement.

Question 3

Many fast-food restaurants, including Burger King, McDonald's, and Wendy's, no longer use polystyrene containers (which do not degrade as quickly as paper in a landfill) for packaging their products. Rather, these firms wrap their burgers in recycled paper wrappers, containers, and bags. These fast-food restaurants are practicing

Accepted Answer

A) triple-top line marketing. 
B) green marketing. 
C) consumerism. 
D) an ecological code of ethics. 
E) cause marketing.

Question 4

The recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth is referred to as

Accepted Answer

A) social responsibility. 
B) the triple-bottom line. 
C) the marketing concept. 
D) sustainability. 
E) social entrepreneurship.

Question 5

Recently, Chillafish recalled some of its Chillafish brand of children's balance bikes. The Consumer Product Safety Commission website stated that overinflated tires could cause the wheel rims to crack and send pieces of the plastic rim flying, posing a laceration hazard to consumers. Chillafish was responding to consumers' right to

Accepted Answer

A) choose. 
B) be informed. 
C) be treated courteously. 
D) safety. 
E) happiness.

Question 6

Transparency International is an organization that

Accepted Answer

A) monitors how developed nations deal with developing nations. 
B) establishes procedures for ethical international business based on the ISO 7000 Code of Conduct. 
C) monitors and ranks countries on the basis of their perceived level of bribery. 
D) creates an acceptable international code of ethics. 
E) makes sure federal, state, and local governments in the United States abide by the Consumer Bill of Rights.

Question 7

Ultimately, ethical choices are based on

Accepted Answer

A) the personal moral philosophy of the decision maker. 
B) societal culture and norms. 
C) business culture and industry practices. 
D) laws enacted by Congress and regulations by federal and state governments. 
E) chance and opportunity.

Question 8

The first step in any social audit is to

Accepted Answer

A) evaluate current social responsibility programs. 
B) determine the amount of money that can be allocated for societal marketing programs. 
C) recognize a firm's social expectations and the rationale for engaging in social responsibility endeavors. 
D) identify social responsibility causes consistent with the company's mission. 
E) determine the types of resources needed to achieve social responsibility objectives.

Question 9

A current practice whereby retailers may demand cash or free goods in exchange for shelf space to stock new products is referred to as

Accepted Answer

A) slotting allowances. 
B) kickbacks. 
C) economic espionage. 
D) tying arrangements. 
E) industrial bribes.

Question 10

An owner of a small publishing company allowed a friend who was starting a machine embroidery business to load the publishing company's copy of Microsoft Word onto the friend's computer. This activity is

Accepted Answer

A) both legal and ethical. 
B) caveat emptor. 
C) illegal but ethical. 
D) both illegal and unethical. 
E) sanctioned by the Business Software Alliance since only one copy was transferred.

Question 11

The Securities and Exchange Commission (SEC) works hard to prevent unscrupulous companies from "cooking" their books to paint investors and regulators a better financial picture than they really have. Yet, in the end, it is up to investors to research the companies in which they want to invest because __________ is the norm when investing in the stock market.

Accepted Answer

A) modus operandi 
B) caveat emptor 
C) de facto marketing 
D) ćest la vie 
E) anguis in herba

Question 12

Anheuser-Busch acts on what it views as an ethical obligation to its customers and the general public with its

Accepted Answer

A) development of a low-carb beer. 
B) annual sponsorship of the Super Bowl. 
C) exclusive use of ingredients from American manufacturers and suppliers. 
D) alcohol awareness and education programs. 
E) commitment to maintaining the lowest prices possible without sacrificing taste.

Question 13

In 2013, Budweiser launched its first responsible drinking blimp. The airship, which carried the "Designate a Driver" message, embarked on a 17-week tour across much of the country. Which of the following was the firm exhibiting?

Accepted Answer

A) stockholder responsibility 
B) profit responsibility 
C) utilitarianism 
D) cause marketing 
E) social responsibility

Question 14

Anheuser-Busch established its Corporate Social Responsibility (CSR) Department to

Accepted Answer

A) promote the positive aspects of moderate beer consumption. 
B) promote responsible drinking and curb underage drinking before it starts. 
C) encourage recycling of both aluminum cans and glass bottles by ultimate consumers and suppliers. 
D) educate employees about the importance of serving as role models by drinking responsibly themselves. 
E) promote Anheuser-Busch as more socially responsible than its competitors.

Question 15

The American Marketing Association Statement of Ethics identifies six key aspirational ethical values. These include _________, responsibility, fairness, respect, openness, and citizenship.

Accepted Answer

A) diversity 
B) integrity 
C) honesty 
D) perseverance 
E) charity

Question 16

More than 70 percent of the physicians in the Maricopa County (Arizona) Medical Society agreed to establish a maximum fee schedule for health services to curb rising medical costs. All physicians were required to adhere to this schedule as a condition for membership in the society. The U.S. Supreme Court ruled that this agreement violated the Sherman Act and represented price fixing. This example illustrates that the physician's actions were

Accepted Answer

A) ethical but illegal. 
B) ethical and legal. 
C) unethical and illegal. 
D) unethical but legal. 
E) altruistic but naïve.

Question 17

When shopping on the Internet, most consumers assume their personal information is confidential. If a web retailer proposed sharing its customer information with its partners without telling users, this is related most directly to consumers' right to

Accepted Answer

A) be heard. 
B) be treated courteously. 
C) safety. 
D) happiness. 
E) be informed.

Question 18

Explain the four ways to classify marketing decisions according to ethical and legal relationships.

Accepted Answer

The answer of Explain the four ways to classify marketing...

Question 19

Corporate culture refers to

Accepted Answer

A) a formalized method for controlling the marketing environment. 
B) the set of accepted standards and practices within a given industry. 
C) the fundamental, passionate, and enduring principles of an organization that guide its conduct over time. 
D) the set of values, ideas, and attitudes that is learned and shared among the members of an organization. 
E) the formal statement of ethical principles and rules of conduct adopted by an organization.

Question 20

Genzyme, the maker of Cerdelga, a drug that treats a genetic illness called Gaucher's disease that affects 10,000 people worldwide, has been criticized for charging up to $300,000 for a year's worth of Cerdelga. This is an example of the manufacturer adhering to its

Accepted Answer

A) utopian responsibility. 
B) moral idealism. 
C) social responsibility. 
D) cause marketing strategy. 
E) profit responsibility.

Exam 4: Ethical and Social Responsibility for Sustainable Marketing