Question 1

The chaebols of South Korea are similar in many ways to the Japanese keiretsus.

Accepted Answer

A) True 
 B)False

Question 2

International marketers use indirect strategies when they sell a product directly to their customers without the use of intermediaries.

Accepted Answer

A) True 
 B)False

Question 3

When a company uses on a single channel member for distributing its product,it is using selective distribution.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following types of middlemen assume title and ownership of products that they market?

Accepted Answer

A)  Merchant middlemen 
B)  Agent middlemen 
C)  Registered middlemen 
D)  Caption middlemen 
E)  Certified middlemen

Question 5

A French ticket company that represents tickets for a musical concert in Spain without ever buying the seats is a(n):

Accepted Answer

A)  Import middleman 
B)  Service middleman 
C)  Merchant middleman 
D)  Agent middleman 
E)  Trade middleman

Question 6

Power bases in international marketing channels include legitimate,referent,expert,reward,and cooperative.

Accepted Answer

A) True 
 B)False

Question 7

When a company utilizes one or more intermediaries in a marketing channel,it is using which of the following?

Accepted Answer

A)  International marketing systems 
B)  Direct marketing channels 
C)  Indirect marketing channels 
D)  Intermediary marketing channels 
E)  Market-based channels

Question 8

Which of the following terms refers to the number of intermediaries that a product goes through before reaching the consumer?

Accepted Answer

A)  Channel length 
B)  Channel width 
C)  Channel stability 
D)  Channel breadth 
E)  Channel depth

Question 9

International distribution system selection factors include type of product,price,competition,brand image,and target market considerations.

Accepted Answer

A) True 
 B)False

Question 10

Discuss what is meant by a gray market.How do gray markets affect international marketing practices?

Accepted Answer

The answer of Discuss what is meant by a gray...

Question 11

A push strategy means that a producer concentrates on stimulating consumer demand through extensive advertising and consumer promotions.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following reflects a desire of channel members to continue channel relationships?

Accepted Answer

A)  Marketing channel trust 
B)  Marketing channel commitment 
C)  Marketing channel agreement 
D)  Marketing channel coercion 
E)  Marketing channel reliance

Question 13

An international marketing channel consists of the marketing system that promotes the physical flow and ownership of products and services from producer to consumer.

Accepted Answer

A) True 
 B)False

Question 14

A pull strategy focuses on providing intermediaries with incentives that will lead them to cooperate in marketing an international product.

Accepted Answer

A) True 
 B)False

Question 15

Distribution intensity refers to the total number of products that a producer sends through a marketing channel.

Accepted Answer

A) True 
 B)False

Question 16

What type of marketing system relies on direct selling of a product or service to consumers or end users without the use of an intermediary?

Accepted Answer

A)  International marketing system 
B)  Direct marketing channel 
C)  Indirect marketing channel 
D)  Intermediary marketing channel 
E)  Market-based channel

Question 17

International distributors begin to sell a product in either unauthorized countries or through unauthorized retailers when they engage in which of the following?

Accepted Answer

A)  Forward integration 
B)  Backward integration 
C)  Import marketing 
D)  Parallel importing 
E)  Closed path importing

Question 18

Which set of activities focuses on bringing a product or supplies into a company?

Accepted Answer

A)  Intermediary activities 
B)  Logistical activities 
C)  Downstream activities 
D)  Distribution activities 
E)  Upstream activities

Question 19

Which of the following is an international marketing strategy that focuses on offering products through only one wholesaler or retailer in a particular market area?

Accepted Answer

A)  Exclusive distribution 
B)  Selective distribution 
C)  Intensive distribution 
D)  Extensive distribution 
E)  Dual distribution

Question 20

International marketers usually select push or pull strategies,but they rarely use both.

Accepted Answer

A) True 
 B)False

Exam 11: International Pricing

The chaebols of South Korea are similar in many ways to the Japanese keiretsus.

International marketers use indirect strategies when they sell a product directly to their customers without the use of intermediaries.

When a company uses on a single channel member for distributing its product,it is using selective distribution.

Which of the following types of middlemen assume title and ownership of products that they market?

A French ticket company that represents tickets for a musical concert in Spain without ever buying the seats is a(n) :

Power bases in international marketing channels include legitimate,referent,expert,reward,and cooperative.

When a company utilizes one or more intermediaries in a marketing channel,it is using which of the following?

Which of the following terms refers to the number of intermediaries that a product goes through before reaching the consumer?

International distribution system selection factors include type of product,price,competition,brand image,and target market considerations.

Discuss what is meant by a gray market.How do gray markets affect international marketing practices?

A push strategy means that a producer concentrates on stimulating consumer demand through extensive advertising and consumer promotions.

Which of the following reflects a desire of channel members to continue channel relationships?

An international marketing channel consists of the marketing system that promotes the physical flow and ownership of products and services from producer to consumer.

A pull strategy focuses on providing intermediaries with incentives that will lead them to cooperate in marketing an international product.

Distribution intensity refers to the total number of products that a producer sends through a marketing channel.

What type of marketing system relies on direct selling of a product or service to consumers or end users without the use of an intermediary?

International distributors begin to sell a product in either unauthorized countries or through unauthorized retailers when they engage in which of the following?

Which set of activities focuses on bringing a product or supplies into a company?

Which of the following is an international marketing strategy that focuses on offering products through only one wholesaler or retailer in a particular market area?

International marketers usually select push or pull strategies,but they rarely use both.