Question 1

Which of the following involves identifying false statements about a company online and responding to them?

Accepted Answer

A)  Buzz marketing 
B)  Guerrilla marketing 
C)  Internet interventions 
D)  Public relations 
E)  Market-based promotions

Question 2

The use of international consumer promotions has declined in recent years due to the proliferation of the Internet and direct marketing availability.

Accepted Answer

A) True 
 B)False

Question 3

What term describes an arrangement in which a manufacturer agrees to pay for part of the advertising expenses for a retailer in exchange for promoting a specific product or products?

Accepted Answer

A)  Display advertising 
B)  Promotional advertising 
C)  Cooperative advertising 
D)  Trade advertising 
E)  Market-based promotions

Question 4

Which type of allowance takes the form of a monetary allowance presented to a retailer or intermediary at the end of a promotional period?

Accepted Answer

A)  Off invoice 
B)  Bill back 
C)  Display 
D)  Slotting 
E)  Market-based promotions

Question 5

Discuss the various types of trade allowances that are discussed in the text,including off-invoice allowances,bill-back programs,and slotting allowances and how they apply to international marketing promotions.

Accepted Answer

The answer of Discuss the various types of trade allowances...

Question 6

Which of the following uses marketing techniques to connect with buyers through specific live events including concerts,performance,or festivals to promote a product or brand?

Accepted Answer

A)  Sponsorship 
B)  Guerrilla marketing campaign 
C)  Stealth marketing 
D)  Event marketing 
E)  Market-based promotions

Question 7

Sweepstakes require a purchase to enter.

Accepted Answer

A) True 
 B)False

Question 8

Coupons work to stimulate the immediate sale of a product.

Accepted Answer

A) True 
 B)False

Question 9

Discuss the differences between price-sensitive consumers,brand-loyal consumers,and preferred-brand consumers.How should each of these groups be targeted by an international consumer promotion campaign?

Accepted Answer

The answer of Discuss the differences between price-sensitive consumers,brand-loyal consumers,and...

Question 10

Training programs can improve relationships between manufacturers and retail companies.

Accepted Answer

A) True 
 B)False

Question 11

Which type of consumer uses price as the only purchase criterion?

Accepted Answer

A)  Promotion prone 
B)  Price sensitive 
C)  Brand loyal 
D)  Preferred brand 
E)  Deal prone

Question 12

Which of the following is not a major form of international trade promotion?

Accepted Answer

A)  Trade shows 
B)  Trade allowances 
C)  Cooperative advertising 
D)  Couponing 
E)  Point-of-purchase materials

Question 13

Which of the following involves a company taking credit for a positive event outcome?

Accepted Answer

A)  Enhancing 
B)  Entitling 
C)  Expanding 
D)  Extorting 
E)  Explaining

Question 14

A gift inside a cereal box is a(n):

Accepted Answer

A)  Coupon 
B)  Premium 
C)  Bonus pack 
D)  Instant redemption prize 
E)  Contest prize

Question 15

Marketing activities that are designed to stimulate consumer and marketing channel demand for a product or service are:

Accepted Answer

A)  Sales promotions 
B)  Consumer promotions 
C)  Trade promotions 
D)  Channel promotions 
E)  Market-based promotions

Question 16

Which of the following allows a consumer to take advantage of testing a product without paying for it?

Accepted Answer

A)  Contest or sweepstake 
B)  Coupon 
C)  Loss leader program 
D)  Sampling 
E)  Market-based promotions

Question 17

Push strategies are generally aimed at ultimate consumers first,followed by channel intermediaries.

Accepted Answer

A) True 
 B)False

Exam 14: International Distribution: Exporting and Retailing

Which of the following involves identifying false statements about a company online and responding to them?

The use of international consumer promotions has declined in recent years due to the proliferation of the Internet and direct marketing availability.

What term describes an arrangement in which a manufacturer agrees to pay for part of the advertising expenses for a retailer in exchange for promoting a specific product or products?

Which type of allowance takes the form of a monetary allowance presented to a retailer or intermediary at the end of a promotional period?

Discuss the various types of trade allowances that are discussed in the text,including off-invoice allowances,bill-back programs,and slotting allowances and how they apply to international marketing promotions.

Which of the following uses marketing techniques to connect with buyers through specific live events including concerts,performance,or festivals to promote a product or brand?

Sweepstakes require a purchase to enter.

Coupons work to stimulate the immediate sale of a product.

Discuss the differences between price-sensitive consumers,brand-loyal consumers,and preferred-brand consumers.How should each of these groups be targeted by an international consumer promotion campaign?

Training programs can improve relationships between manufacturers and retail companies.

Which type of consumer uses price as the only purchase criterion?

Which of the following is not a major form of international trade promotion?

Which of the following involves a company taking credit for a positive event outcome?

A gift inside a cereal box is a(n) :

Marketing activities that are designed to stimulate consumer and marketing channel demand for a product or service are:

Which of the following allows a consumer to take advantage of testing a product without paying for it?

Push strategies are generally aimed at ultimate consumers first,followed by channel intermediaries.