Question 1

Becoming a new provider of hydroelectric power in Quebec is likely difficult and so existing providers do not worry much about new competition.Therefore,the ______________ is/are likely high in this marketplace.

Accepted Answer

A) "smart" security devices designed for office buildings 
B) a set of rules and procedures that firms in an industry present to new firms in the industry 
C) business practices or conditions that make it difficult for new firms to enter a market 
D) a set of security devices used primarily in automobiles

Question 2

Cisco Systems,the computer networking equipment giant communicates with its distributors,resellers,and customers using its:

Accepted Answer

A) intranet 
B) partnering software 
C) extranets 
D) Internet servers

Question 3

Bell Canada frequently commissions numerous studies of the market to gather information on events outside the organization and learn and interpret any trends.Bell is engaging in which activity?

Accepted Answer

A) Outsourcing 
B) Competitive intelligence gathering 
C) Company protection 
D) Environmental scanning

Question 4

Michael is recently divorced and has two children.He moves in with Leanne,also a recent divorcee who has one child.How is this new family structure classified?

Accepted Answer

A) Brady Bunches 
B) Blended families 
C) Merged families 
D) Hallmark families

Question 5

Emily had an excellent year as a saleswoman in 2007.She earned $97,000.She paid $17,000 for "necessities" such as mortgage,food,and clothing.She was given a six-week all expenses paid vacation by the company for her sales performance that had a value of $9,000.Her provincial and federal income taxes totaled $24,000.What was her discretionary income?

Accepted Answer

A) $56,000 
B) $73,000 
C) $80,000 
D) $88,000

Question 6

A local community league has seen a steady month-over-month increase in the number of individuals who join their weeknight pick-up sports activities.Clearly,this community is seeing a(n)__________ as it relates to an individual's health.

Accepted Answer

A) change in attitude 
B) change in interests 
C) increase in peer pressure by family members 
D) increase in value consciousness

Question 7

When assessing the viability for a new store location,Starbucks will review the population distribution,income,and occupation of those residents that inhabit each area.Which item below is Starbucks most concerned with?

Accepted Answer

A) cultural census 
B) psychographics 
C) social audit 
D) demographics

Question 8

A consultancy is presenting to their client about the importance of creating a friendly working culture to increase productivity.Which of the following statements about culture is true?

Accepted Answer

A) Culture includes attitudes and values. 
B) Culture is an example of an economic force within the marketing environment. 
C) Because Canada is considered a "melting pot," cultural trends are typically not monitored by businesses. 
D) Culture is only considered an important facet of marketing in international marketing.

Question 9

Changes in social forces can have a dramatic impact on a marketing strategy,some of these social forces in the environment include the demographic characteristics of the population,and it's _____.

Accepted Answer

A) living standards 
B) social class 
C) values 
D) dialect

Question 10

How many Canadians are considered active personal bloggers?

Accepted Answer

A) 500,000 
B) 1 million 
C) 2 million 
D) 3 million

Question 11

Although in Canada reasonable efforts are made to provide a "level playing field" in business,it would be difficult for a new Canadian automobile company to be established today,primarily because of:

Accepted Answer

A) barriers to entry. 
B) corporate prejudices. 
C) government regulations of competitive practices. 
D) lower standards of living.

Question 12

Responding to consumer demand for value,Sobeys offers a line of products that come with a low-price guarantee.In this way,they are able to reach those who are ________________.

Accepted Answer

A) wealthy 
B) of various ethnic backgrounds 
C) making a routine purchase decision 
D) value conscious

Question 13

Kodak,Fuji,and Agfa control the majority of sales for amateur photographic film.This exemplifies the competitive situation called:

Accepted Answer

A) an oligopoly. 
B) a trilateral monopoly. 
C) unfair trade practice. 
D) collusion.

Question 14

MJ Home Builders Inc.reviews the monthly published 'Consumer Confidence' report,issued by the Federal Government,as one consideration when deciding to begin building more homes.This report would be considered an aspect of _____ forces within the marketing environment.

Accepted Answer

A) economic 
B) regulatory 
C) competitive 
D) social

Question 15

Describe how marketers might use different 'ethnic marketing' strategies to engage with different ethnic groups to sell financial services.

Accepted Answer

The answer of Describe how marketers might use different 'ethnic...

Question 16

More magazine is a new publication designed to appeal to women over the age of 40.Demand for such magazines is an example of how changing _____ characteristics impact the marketing environment.

Accepted Answer

A) cultural 
B) behavioural 
C) occupational 
D) demographic

Question 17

John's Auto Body shop has fewer than 5 employees; the local community business census specifically refers to his firm as a:

Accepted Answer

A) small enterprise 
B) medium-sized enterprise 
C) virtual enterprise 
D) micro-enterprise

Question 18

Shoppers Drug Mart has been opening an increasing number of stores in areas where the 'baby boomer' generation makes up a large proportion of the population.Which force is likely playing a factor in these decisions?

Accepted Answer

A) ecology. 
B) macroeconomic conditions. 
C) regulatory forces. 
D) social forces.

Question 19

You are the Director of Marketing for Starbucks.You are doing an environmental scan to help you create a three-year marketing plan for increasing your presence in Canadian post-secondary institutions.Which of the following environmental trends should you consider the MOST important?

Accepted Answer

A) Consumption of coffee by 18- to 24-year-olds is now at a record high. 
B) By the year 2012, baby boomers will control more than 65 percent of all consumer expenditures. 
C) The largest cities in Canada have all seen a rise in dual-income couples who bring with them larger disposable incomes. 
D) Coffee consumption in Canada has risen to over 90 litres.

Question 20

Most of the catalogue retailers during the 2007 Christmas season offered buyers price reductions,coupons,two-for-one buying opportunities and/or free delivery.This is because these catalogue retailers operate in:

Accepted Answer

A) pure competition. 
B) cross-market competition. 
C) an oligopoly. 
D) monopolistic competition.

Exam 3: Scanning the Marketing Environment