Question 1

Lava.com is an Internet company that helps other organizations put concepts that they hope will let them dominate the market in their industry into action.In its promotion,it states,"We ignore the rules,and we let no obstacle stand in your company's way-no matter how bold or impossible your idea may seem." The company is composed of eighteen bright young Internet experts.They work in one large room,which also contains dartboards,a pool table,and a meditation center.If you were to walk into the office,it would be next to impossible to tell the company owners from its lowest ranking employee.This is a description of the Internet company's:

Accepted Answer

A) operational code. 
B) corporate culture. 
C) socialization process. 
D) environmental strategy.

Question 2

A social audit:

Accepted Answer

A) would tell a plastics manufacturer if helping raise money for a local playground was consistent with its mission. 
B) would identify the type and amount of resources needed for a company that wanted to raise money for a local after-school program. 
C) is a systematic assessment of a firm's objectives, strategies, and performance in the domain of social responsibility. 
D) would be used to evaluate the number of friends and acquaintances that a firm's employees have.

Question 3

There have been numerous examples in the United States over the last several years of employees of government companies revealing confidential and highly secure information to members of the press.One of the most recent examples was Edward Snowden and the National Security Association (NSA).Edward is being referred to as a

Accepted Answer

A) whistle-blower. 
B) scab. 
C) crony. 
D) ethical poacher.

Question 4

It was consumer complaints about late-night and repeated calls by telemarketers that led to greater limitations on telemarketing practices which best addresses a consumer's:

Accepted Answer

A) right to choose. 
B) right to be informed. 
C) right to be heard. 
D) right to safety.

Question 5

Which of the following is an example of green marketing?

Accepted Answer

A) The Molson Corporation added green colours to its labels. 
B) 4-3M created a new fertilizer for trees. 
C) Mercedes-Benz designed its S-class sedans to be entirely recyclable. 
D) Levi-Strauss markets pre-washed jeans.

Question 6

Which of the following is considered to be a positive factor that influences ethical behaviour?

Accepted Answer

A) societal culture and norms 
B) organizational structures 
C) Revenue Canada 
D) federal agencies

Question 7

All of the following marketers would consider unethical practices by consumers,except:

Accepted Answer

A) providing inaccurate information on credit applications. 
B) tapping Cable TV lines. 
C) submitting insurance claims for proper injuries. 
D) tampering with utility meters.

Question 8

Consumers have an obligation to _____ in the exchange process and in the use and disposition of products.

Accepted Answer

A) get everything they can for their money 
B) do unto retailers as retailers would do unto them 
C) reveal any and all pertinent personal information 
D) act ethically and responsibly

Question 9

All of the following issues would be addressed by the codification of ethics between buyers and sellers with respect to consumer rights,except:

Accepted Answer

A) In 4 provinces, insurance companies are not required to notify policy owners if the insurance company has specified the use of non-genuine replacement parts in auto repairs. 
B) Mattel's Cabbage Patch Snacktime Kids doll catching child's hair in the doll's mouth and causing harm. 
C) Most major universities now offer an extended selection of evening courses for those students who must work full time during the day. 
D) Students at a major university formed an action committee to protest a proposed "flat fee" tuition schedule.

Question 10

The effective rules of the game,the boundaries between competitive and unethical behaviour,and the codes of conduct in business dealings in business activities are collectively referred to as

Accepted Answer

A) Societal norms 
B) Cultural modes and mores 
C) Business cultures 
D) Fair trade practices

Question 11

In the late 18th century,English jurist Jeremy Bentham systematically analyzed law and legislation,laying the foundation for utilitarian philosophy.Which of the following statements about his philosophy is true today?

Accepted Answer

A) This philosophy exists in the Consumer Bill of Rights. 
B) This philosophy considers certain individual rights or duties as universal, regardless of the outcome. 
C) Moral philosophers and consumer interest groups favour this philosophy. 
D) This philosophy focuses on the greatest good for the greatest number by assessing the costs and benefits of the consequences of ethical behaviour.

Question 12

Recently,Facebook found itself in hot water with its users when it was discovered that the company intended to use personal data on its users to attract advertisers.In other words,Facebook's customers had a:

Accepted Answer

A) right to happiness. 
B) right to safety. 
C) right to be treated courteously. 
D) right to be informed

Question 13

A moral philosophy that is favoured by moral philosophers and consumer interest groups is referred to as

Accepted Answer

A) Ethical aspiration 
B) Moral idealism 
C) Utilitarianism 
D) Hedonism

Question 14

Body Bazaar: The Market for Human Tissue in the Biotechnology Age is a 2001 book by Lori Andrews and Dorothy Nelkin.According to the book,"Body parts are bought and sold for medical research,diagnostics and therapies.They are marketed to museums and personal collectors.And pieces of people are increasingly being used as raw materials for products-from placenta-enriched shampoos to experimental DNA-run computers.Blood has become one of the most valuable commodities on earth.While refined petroleum sells for $40 a barrel,an equivalent quantity of blood products is worth $67,000." Use this quote to explain why ethics is such a difficult concept to understand.

Accepted Answer

The answer of Body Bazaar: The Market for Human Tissue...

Question 15

Chrysler recycles thousands of tons of wooden pallets,cardboard,and paper annually.The Chrysler car itself is 75 percent recyclable.Chrysler's programs to recycle waste are examples of:

Accepted Answer

A) the Valdez Principle. 
B) cause-related marketing. 
C) green marketing. 
D) environmental marketing.

Question 16

A systematic assessment of a firm's objectives,strategies,and performance in the domain of social responsibility is collectively known as a:

Accepted Answer

A) business mission 
B) strategic marketing process 
C) SWOT analysis 
D) social audit

Question 17

Define the moral philosophy of utilitarianism and explain its relationship to capitalism.

Accepted Answer

The answer of Define the moral philosophy of utilitarianism and...

Question 18

Rather than making outright donations,Proctor & Gamble raising funds for the Special Olympics through consumers' purchasing of selected P&G products and MasterCard International linking use of its card to fundraising for institutions working in the area of cancer,heart disease,child abuse and various other health and social programs are examples of:

Accepted Answer

A) Philanthropic marketing 
B) Goodwill marketing 
C) Public relations marketing 
D) Cause marketing

Question 19

Identify and briefly describe the three factors that influence ethical behaviour.

Accepted Answer

The answer of Identify and briefly describe the three factors...

Question 20

In 1997 a project team for Cosco,the world's largest children's products company,developed a high chair that could be used as an infant feeding seat,a youth chair,a play chair,a booster chair,and it could be reclined to make an infant bed.Its design could be made and sold for $49.Cosco rushed the chair into production before it was properly safety tested to beat its competition and then when some children were injured as a result of this chair Cosco denied culpability by saying that only a few consumers had had any trouble with the chair.These consumers had not read the instructions that came with the chair and had assembled it improperly.Cosco's actions exemplify which of the following philosophies?

Accepted Answer

A) existentialism 
B) moral idealism 
C) utilitarianism 
D) socialism

Exam 4: Ethics and Social Responsibility in Marketing