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When Apple Initially Launched the IPhone,their Major Focus Was on the High-End

Question 167

Multiple Choice

When Apple initially launched the iPhone,their major focus was on the high-end consumer market.Apple has spent significant time attempting to change the perception of business' who do not view the phone as a business phone,but rather a consumer phone,and therefore,do not issue it to their employees.Apple is working hard at _____________ the iPhone.


A) perceptual mapping
B) product positioning
C) product differentiation
D) repositioning

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