When Mikki Asked Her Father for His Advice About Marketing

When Mikki asked her father for his advice about marketing software for the disabled,he told her,"Reaching a segment requires a simple but effective marketing action.If no such action exists,don't segment." Mikki's father is expressing concern about the:

A) feasibility of marketing actions to reach the segment.
B) different needs of buyers among different segments.
C) similarity of needs of potential buyers within a segment.
D) simplicity and cost of assigning potential buyers to segments.

Correct Answer:

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