When Evaluating Entry into the Large Boston Market,Seattle-Based Starbucks Coffee

When evaluating entry into the large Boston market,Seattle-based Starbucks Coffee Company found that Coffee Connection,a well-established local chain,already occupied many prime locations.Starbucks entered the market anyway because it based its decision on:

A) number of employees, a geographic variable.
B) the NAICS code, a demographic variable.
C) population density, a geographic variable.
D) the nature of good, a customer characteristic variable.

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