Multiple Choice
A new local coffee shop has noticed that in town there is a Tim Hortons,McDonald's,and Starbucks all competing for individual's daily coffee purchase.They conduct a survey of area residents who enter each one of these stores and learn that 85% desire an organic,fair-trade option.As the local coffee shop is just initiating the segmentation and targeting process,what has the local coffee shop just completed?
A) Recognized a need.
B) Formed prospective buyers into groups.
C) Created product groupings.
D) Estimated size of the overall market.
Correct Answer:
Verified
Correct Answer:
Verified
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