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Moto X,a Smartphone Offered by Google and Motorola Allows Users

Question 11

Multiple Choice

Moto X,a smartphone offered by Google and Motorola allows users to personalize the colors,case,and engravings online before purchasing.This is an example of which strategy?


A) product sampling
B) product extrapolation
C) mass customization
D) usage segmentation

Correct Answer:

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