Multiple Choice
A patient must be in a hospital to "buy" an appendectomy,and a guest must be in a hotel to "buy" an accommodation.To make the product/service component of the marketing mix available to the consumer,the service provider must manage demand.What is this called?
A) allocation of resources
B) timing
C) capacity management
D) customized service
Correct Answer:
Verified
Correct Answer:
Verified
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