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How Did Greenpeace Use Social Media to Leverage "Crowd Power

Question 100

Multiple Choice

How did Greenpeace use social media to leverage "crowd power" to get Nestlé to capitulate to its demands?


A) Greenpeace hacked into Nestlé's website.
B) Greenpeace posted a provocative video on YouTube, then later on Vimeo.
C) Greenpeace swarmed Nestlé's Facebook Page with comments.
D) Greenpeace protested Nestlé's policies on a television talk show.

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