Multiple Choice
Cost per click is a performance measure in which __________,whereas cost per thousand is a performance measure in which __________.
A) a company paying a set amount to Facebook for every purchase that originated from an ad on a website; a company that pays pennies for every time its ad loads on a Facebook page, up to $10,000
B) a company that pays pennies for every time its ad loads on a Facebook page, up to $10,000; a company paying a set amount to Facebook for every time a user clicks on its ad
C) a company paying a set amount to Facebook for every time a user clicks on its ad and goes to its website; a company that pays pennies for every time its ad loads on a Facebook page, up to $10,000
D) a company paying a set amount to Facebook for every purchase that originated from an ad on a website; a company paying a set amount for the ad to be placed on the website for a certain amount of time
Correct Answer:

Verified
Correct Answer:
Verified
Q94: If a brand manager wants to explain
Q96: Which of the following is the best
Q97: Facebook is<br>A)a website where users may create
Q98: A blog is a:<br>A)business-oriented website that lets
Q100: How did Greenpeace use social media to
Q101: What did Toyota do to reach World
Q102: To create a successful advertising campaign on
Q103: All of the following statements about YouTube
Q104: If a brand manager for Honda creates
Q157: What is the role of a brand