Question 1

Which type of metric measures when a visitor reaches a website and their computer sends a request to the site's computer server to begin displaying pages?

Accepted Answer

A)  Visitor metric 
B)  Exposure metric 
C)  Visit metric 
D)  Hit metric

Question 2

Which of the following represents a form of disruptive technology?

Accepted Answer

A)  Enters the marketplace at the low end. 
B)  Is a new way of doing things that initially does not meet the needs of existing customers. 
C)  Tends to open new markets and destroy old ones. 
D)  All of these are included.

Question 3

Intermediaries occur when a customer sells directly to another customer online,cutting out the intermediary.

Accepted Answer

A) True 
 B)False

Question 4

What is the depth and breadth of details contained in a piece of textual,graphic,audio,or video?

Accepted Answer

A)  Information richness 
B)  Information age 
C)  Information reach 
D)  Information browser

Question 5

Disruptive and new technologies typically cut into the low end of the marketplace and eventually evolve to displace high-end competitors and their reigning technologies.

Accepted Answer

A) True 
 B)False

Question 6

Nike offers people the opportunity to visit its website to create running shoes in the style and color they choose.How would you classify Nike's ebusiness strategy?

Accepted Answer

A)  Information richness 
B)  Mass customization 
C)  Personalization 
D)  Interactivity

Question 7

What allows users to access the WWW?

Accepted Answer

A)  Web conferencing 
B)  Web browser 
C)  Web 2.0 
D)  Web business

Question 8

What measures the number of people a firm can communicate with all over the world?

Accepted Answer

A)  Information richness 
B)  Information age 
C)  Information reach 
D)  Information browser

Question 9

Which of the following is a reason for the growth of the World Wide Web?

Accepted Answer

A)  The microcomputer revolution. 
B)  Advancements in networking hardware. 
C)  Web pages being easy to create and flexible. 
D)  All of these.

Question 10

Which of the following is not a reason for the explosive growth of the WWW?

Accepted Answer

A)  Basic web pages are easy to create and extremely flexible. 
B)  The microcomputer revolution made it possible for an average person to own a computer. 
C)  Digital Darwinism. 
D)  The speed, convenience, and low cost of email.

Question 11

What is best for an organization's current business could ruin it in the long term.

Accepted Answer

A) True 
 B)False

Question 12

Websites sometimes deposit on a customer's hard drive a small file containing information about the customer and the customer's web activities.What is that small file called?

Accepted Answer

A)  Click-through 
B)  Cookie 
C)  Banner ad 
D)  Interactivity

Question 13

The Innovator's ___________ is a book by Clayton M.Christensen.

Accepted Answer

The answer of The Innovator's ___________ is a book by...

Question 14

When evaluating the business value of disintermediation,the more ____________ that are cut from the distribution chain,the lower the product price.

Accepted Answer

A)  technologies 
B)  customers 
C)  data streams 
D)  intermediaries

Question 15

Which of the following terms could you use synonymously when referring to the web?

Accepted Answer

A)  Network, paradigm shift 
B)  URL, domain name 
C)  HTML, Internet 
D)  Web browser, blog

Question 16

All of the following are types of website visitors except:

Accepted Answer

A)  Usability visitor 
B)  Unidentified visitor 
C)  Identified visitor 
D)  Unique visitor

Question 17

Which type of ebusiness marketing technique induces websites or users to pass on a marketing message to other websites or users,creating exponential growth in the message's visibility and effect?

Accepted Answer

A)  Cookies 
B)  Click-through 
C)  Viral marketing 
D)  Pop-up ad

Question 18

What is information richness?

Accepted Answer

A)  A global public network of computer networks that pass information from one to another using common computer protocols. 
B)  The depth and breadth of details contained in a piece of textual, graphic, audio, or video information. 
C)  The number of people a business can communicate with, on a global basis. 
D)  Occurs when those with access to technology have great advantages over those without access to technology.

Question 19

What is the business strategy that lets a company shorten the order process and add value with reduced costs or a more responsive and efficient service,and occurs when a business sells directly to the customer online?

Accepted Answer

A)  Disintermediation 
B)  Intermediaries 
C)  Cybermediation 
D)  None of these

Question 20

___________ occurs when a website can know enough about a person's likes and dislikes that it can fashion offers that are more likely to appeal to that person.

Accepted Answer

The answer of ___________ occurs when a website can know...

Exam 13: Creating Innovative Organizations

Which type of metric measures when a visitor reaches a website and their computer sends a request to the site's computer server to begin displaying pages?

Which of the following represents a form of disruptive technology?

Intermediaries occur when a customer sells directly to another customer online,cutting out the intermediary.

What is the depth and breadth of details contained in a piece of textual,graphic,audio,or video?

Disruptive and new technologies typically cut into the low end of the marketplace and eventually evolve to displace high-end competitors and their reigning technologies.

Nike offers people the opportunity to visit its website to create running shoes in the style and color they choose.How would you classify Nike's ebusiness strategy?

What allows users to access the WWW?

What measures the number of people a firm can communicate with all over the world?

Which of the following is a reason for the growth of the World Wide Web?

Which of the following is not a reason for the explosive growth of the WWW?

What is best for an organization's current business could ruin it in the long term.

Websites sometimes deposit on a customer's hard drive a small file containing information about the customer and the customer's web activities.What is that small file called?

The Innovator's ___________ is a book by Clayton M.Christensen.

When evaluating the business value of disintermediation,the more ____________ that are cut from the distribution chain,the lower the product price.

Which of the following terms could you use synonymously when referring to the web?

All of the following are types of website visitors except:

Which type of ebusiness marketing technique induces websites or users to pass on a marketing message to other websites or users,creating exponential growth in the message's visibility and effect?

What is information richness?

What is the business strategy that lets a company shorten the order process and add value with reduced costs or a more responsive and efficient service,and occurs when a business sells directly to the customer online?

___________ occurs when a website can know enough about a person's likes and dislikes that it can fashion offers that are more likely to appeal to that person.