Question 1

Cross-subsidization is applicable when firms can benefit from sharing costs and/or revenues.

Accepted Answer

A) True 
 B)False

Question 2

Within the EPRG framework,global firms whose strategies differ significantly from country to country are likely operating with a(n)________________ orientation.

Accepted Answer

A)  geocentric 
B)  regiocentric 
C)  polycentric 
D)  ethnocentric

Question 3

The EPRG framework proposes four orientations by which a firm's foreign market operations are managed.These include:

Accepted Answer

A)  environment, population, commerce, and geography 
B)  exports, purchases, resources, and goals 
C)  ethnocentric, polycentric, regiocentric, and geocentric 
D)  earnings, profits, revenues, and goals

Question 4

All of these are considered external drivers of global marketing strategy except ______________________.

Accepted Answer

A)  international experience 
B)  economy 
C)  culture 
D)  political-legal systems

Question 5

The Cage Distance Framework suggests that the distance between countries can be measured along four dimensions.These include:

Accepted Answer

A)  cultural, administrative, geographic, and economic 
B)  cultural, administrative, geographic, and environmental 
C)  climate, administrative, geographic, and ethnicity 
D)  culture, agreements, geography, and economy

Question 6

All of these are benefits to standardized marketing strategies on a global basis EXCEPT___________.

Accepted Answer

A)  uniformity of product design 
B)  lowered R&D costs 
C)  the ability to discretely address local market needs 
D)  economies of scale in production and marketing

Question 7

All of these elements are considered internal drivers of global marketing strategy except ___________________.

Accepted Answer

A)  global vision 
B)  financing 
C)  international experience 
D)  culture

Question 8

A Nescafe commercial airing in Chile would convey the same promotional message if run in France.

Accepted Answer

A) True 
 B)False

Question 9

During the next six months,Greta and Abdul will be researching markets in the European Union for their line of interactive flat screen televisions.They will next identify which country in the region should be their target and determine what method they will use to enter it,and with what product marketing strategies.In short,Greta and Abdul are implementing __________.

Accepted Answer

A)  global operations 
B)  the global marketing framework 
C)  a strategic plan 
D)  global outsourcing

Question 10

Within the EPRG framework,a global marketer who orients a marketing strategy to the European Union exhibits a(n)_____________ orientation.

Accepted Answer

A)  ethnocentric 
B)  regiocentric 
C)  polycentric 
D)  geocentric

Question 11

The Booz Allen Hamilton consulting firm found that firms having the highest rates of R&D spending as a percentage of sales are more likely than other companies in their industries to achieve superior gross margins.

Accepted Answer

A) True 
 B)False

Question 12

In a global marketing system,there is a growing spatial dispersion of activities that comprise a value chain.

Accepted Answer

A) True 
 B)False

Question 13

Creating value by some form of company-customer interaction at the fabrication/assembly stage of the operations level to create customized products with production cost and monetary price similar to those of mass-produced products defines ___________ .

Accepted Answer

A)  customer relationship marketing 
B)  mass customization 
C)  customized marketing 
D)  mass production

Question 14

The three activities included in the global marketing framework are:

Accepted Answer

A)  assessment, strategy development, and marketing mix construction. 
B)  economic, political, and cultural development. 
C)  the Internet, e-commerce, and digital communication. 
D)  gaining market share, capturing prospective customers, and retaining new customers.

Question 15

Dell's famous "build-to-order" model that facilitated its rise to dominance in the PC industry is an example of successful consumer goods customization.

Accepted Answer

A) True 
 B)False

Question 16

The sequence of activities required to make a product or provide a service is known as a ______________.

Accepted Answer

A)  chain of command 
B)  value chain 
C)  competitive advantage 
D)  modus operandi (M.O.)

Question 17

Because regional,integrated markets like the EU have brought us further towards a borderless world,consumer motivations and preferences across markets have become very much the same.

Accepted Answer

A) True 
 B)False

Question 18

An overall decline in worldwide population growth contributes to all of the following EXCEPT:

Accepted Answer

A)  increased pension payments 
B)  an aging population 
C)  changes in work patterns 
D)  greater pressure on the planet's resources

Question 19

Longer waiting times for customized products,longer searching times for retail outlets and higher prices are challenges inherent in _______________.

Accepted Answer

A)  customization 
B)  standardization 
C)  mass production 
D)  team production

Exam 1: Understanding Global Markets and Marketing

Cross-subsidization is applicable when firms can benefit from sharing costs and/or revenues.

Within the EPRG framework,global firms whose strategies differ significantly from country to country are likely operating with a(n) ________________ orientation.

The EPRG framework proposes four orientations by which a firm's foreign market operations are managed.These include:

All of these are considered external drivers of global marketing strategy except ______________________.

The Cage Distance Framework suggests that the distance between countries can be measured along four dimensions.These include:

All of these are benefits to standardized marketing strategies on a global basis EXCEPT___________.

All of these elements are considered internal drivers of global marketing strategy except ___________________.

A Nescafe commercial airing in Chile would convey the same promotional message if run in France.

Within the EPRG framework,a global marketer who orients a marketing strategy to the European Union exhibits a(n) _____________ orientation.

The Booz Allen Hamilton consulting firm found that firms having the highest rates of R&D spending as a percentage of sales are more likely than other companies in their industries to achieve superior gross margins.

In a global marketing system,there is a growing spatial dispersion of activities that comprise a value chain.

Creating value by some form of company-customer interaction at the fabrication/assembly stage of the operations level to create customized products with production cost and monetary price similar to those of mass-produced products defines ___________ .

The three activities included in the global marketing framework are:

Dell's famous "build-to-order" model that facilitated its rise to dominance in the PC industry is an example of successful consumer goods customization.

The sequence of activities required to make a product or provide a service is known as a ______________.

Because regional,integrated markets like the EU have brought us further towards a borderless world,consumer motivations and preferences across markets have become very much the same.

An overall decline in worldwide population growth contributes to all of the following EXCEPT:

Longer waiting times for customized products,longer searching times for retail outlets and higher prices are challenges inherent in _______________.