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Which Combination of Traits Accurately Paints an Innovator Within the U.S.VALS

Question 8

Multiple Choice

Which combination of traits accurately paints an Innovator within the U.S.VALS framework?


A) Practical and self-sufficient individuals who prefer value over luxury.
B) Trendy and fun loving with little discretionary income.
C) Sophisticated, take-charge people with high self-esteem.
D) Mature, satisfied, comfortable, and reflective people.

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