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    Exam 9: Segmenting, Targeting, and Positioning for Global Markets
  5. Question
    The VALS™ System of Market Segmentation Segments People on the Basis
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The VALS™ System of Market Segmentation Segments People on the Basis

Question 12

Question 12

Multiple Choice

The VALS™ system of market segmentation segments people on the basis of ______________________.


A) the value of their personal assets
B) their age and income
C) their citizenship
D) personality traits

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