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High End Kitchen Cookware Manufacturer LeCreuset's Products Are Widely Available

Question 1

Multiple Choice

High end kitchen cookware manufacturer LeCreuset's products are widely available through specialized retailers such as Bed,Bath and Beyond,and can also be found at department store chains such as Macys.However,the product is not heavily distributed through other types of retailers such as discount stores.LeCreuset's distribution strategy would be considered ________________.


A) intensive
B) selective
C) exclusive
D) dual

Correct Answer:

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