Question 1

When considering the effect of age on television viewing,age appears to:

Accepted Answer

A) have no effect 
B) influence how people interact with the medium 
C) control viewer pleasure 
D) have a small effect based on location and community 
E) have a small effect based on race

Question 2

The idea that the mass media favors the interests of dominant classes and political groups is associated with which theory of media effects?

Accepted Answer

A) conflict theory 
B) symbolic interactionism 
C) social constructionism 
D) organizational theory 
E) functionalism

Question 3

In a 1995 CBS/New York Times poll,respondents said they thought television:

Accepted Answer

A) was less influential than was reported 
B) was only influential on a small percentage of the audience 
C) really had no demonstrable effect on anyone 
D) only influenced teenagers 
E) is the number one cause of teenage violence

Question 4

Outline the historical development of the mass media.

Accepted Answer

The answer of Outline the historical development of the mass...

Question 5

Which is NOT a cause of media growth?

Accepted Answer

A) the Protestant Reformation 
B) democratic movements 
C) capitalist industrialization 
D) socialist revolutions 
E) All of the above are causes of media growth.

Question 6

Which of the following does the Internet provide?

Accepted Answer

A) new opportunities for media conglomerates to restrict access to paying customers 
B) new opportunities for media conglomerates to accumulate vast wealth 
C) new opportunities for consumers to become producers 
D) new opportunities for consumers to exercise creative capabilities 
E) all of these choices

Question 7

Comparing racial minority representation in fictional television roles in 1991-1992 with minority representation in fictional television roles in 1994-1997,roles for minorities:

Accepted Answer

A) decreased 
B) increased 
C) remained the same 
D) greatly increased 
E) none of these choices

Question 8

What are the main findings of the research sponsored by the Screen Actors Guild on minority representation in the mass media?

Accepted Answer

The answer of What are the main findings of the...

Question 9

It is only when the mass media deal with news stories that touch on less central values that one may witness a diversity of media opinion.

Accepted Answer

A) True 
 B)False

Question 10

60 Minutes refused to broadcast a damaging interview with a former Philip Morris executive because CBS was threatened with legal action by the tobacco company.This is an example of the use of:

Accepted Answer

A) advertising 
B) sourcing 
C) flak 
D) negative journalism 
E) negative advertising

Question 11

Which is true of racial and ethnic minority representation in the mass media?

Accepted Answer

A) The representation of Asian American remained the same between 1991-1992 and 2001-2002. 
B) he representation of Hispanic Americans more than tripled between 1991-1992 and 2001-2002. 
C) Comparing 1991-1992 and 2001-2002,the representation of African Americans is now substantially greater than their representation in the U.S.population. 
D) The representation of Native Americans between 1991-1992 and 2001-2002 has nearly doubled. 
E) All of the above.

Question 12

How do the conflict theorists view mass media?

Accepted Answer

The answer of How do the conflict theorists view mass...

Question 13

Which approach criticizes functionalism for exaggerating the degree to which the mass media serve the interests of the entire society?

Accepted Answer

A) symbolic interactionism 
B) conflict theory 
C) ethnomethodology 
D) organizational theory 
E) social constructionism

Question 14

Conflict theorists think that the concentration of the mass media in fewer and fewer hands deprives the public of independent sources of information,limits the diversity of opinion,and encourages the public to accept their society as it is.

Accepted Answer

A) True 
 B)False

Question 15

Research on television and television audiences suggests that:

Accepted Answer

A) all audiences respond in the same way to television shows 
B) there are small differences between family members in how they relate to television 
C) working-class women tend to evaluate TV programs more than middle-class women in terms of how realistic they are 
D) men readily accept the premises of most TV programs 
E) none of these choices

Question 16

Between 1992 and 1996,the proportion of U.S.television stations owned by the 10 largest owners quadrupled.This is an example of:

Accepted Answer

A) the degree of media consumerism. 
B) the form of media monopolization. 
C) the degree of media concentration. 
D) the form of screening and interpretation. 
E) None of the above.

Question 17

According to Hermann and Chomsky,through their sponsorships corporations seek to influence the news so it will reflect positively on them.This is an example of how news is influenced by:

Accepted Answer

A) advertising 
B) sourcing 
C) flak 
D) all of these choices 
E) none of these choices

Question 18

Conflict theorists make a valid and convincing point if they restrict their argument to how the mass media supports:

Accepted Answer

A) war efforts 
B) core American values 
C) socialism 
D) social conflict 
E) none of these choices

Question 19

According to functionalists,the significance of the mass media is that it is an important:

Accepted Answer

A) social control mechanism 
B) coordination mechanism 
C) agent of socialization 
D) means of entertainment 
E) all of these choices

Question 20

As late as 1950,the dominant mass medium was:

Accepted Answer

A) radio 
B) television 
C) newspapers 
D) the Internet 
E) magazines

Exam 18: The Mass Media