The Overall Goal of Any CRM Implementation Is

The overall goal of any CRM implementation is:

A) to improve upon customer relationships by providing better service, improved sales efforts, and reduced marketing costs.
B) marketing planning, sales forecasting, competitor intelligence, trend analysis, and performance analysis.
C) increase efficiency, improving customer interaction and service, and simplifying the process for sales people.
D) developing an enhanced understanding of customer needs.
E) none of the above

Correct Answer:

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