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The Following Is an Example of Potential Customer Touch Points

Question 23

Multiple Choice

The following is an example of potential customer touch points where data capture occur during the CRM process:


A) web, customer's home, phone centre, and customer identification
B) web, call centre, point of sale, and direct mail
C) registration/warranty, wireless, and email campaigns
D) ordering, invoicing, and payment
E) ordering, payment, and delivery

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