Multiple Choice
Proactive methods a firm might use to assess customer satisfaction would include:
A) visiting, calling, or mailing written surveys to clients.
B) setting up customer service help lines to receive customer complaints.
C) offering gifts and reward points to appease a dissatisfied customer.
D) quickly replacing defective products with new products after receiving complaints from customers.
Correct Answer:

Verified
Correct Answer:
Verified
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