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Proactive Methods a Firm Might Use to Assess Customer Satisfaction

Question 143

Multiple Choice

Proactive methods a firm might use to assess customer satisfaction would include:


A) visiting, calling, or mailing written surveys to clients.
B) setting up customer service help lines to receive customer complaints.
C) offering gifts and reward points to appease a dissatisfied customer.
D) quickly replacing defective products with new products after receiving complaints from customers.

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