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​Your Marketing Assistant Has Developed Recommendations for Increasing Customer Loyalty

Question 142

Multiple Choice

​Your marketing assistant has developed recommendations for increasing customer loyalty to your wine bar.You note that most are based on frequency marketing.Choose the recommendation(s) based on affinity marketing.


A) ​Top customers get a free bottle of wine.
B) ​Customers receive 10 percent off their check when they visit more than twice a week.
C) ​Top customers get flowers on their birthdays.
D) ​Your wine bar becomes a sponsor of the state university's basketball team.
E) ​Your wine bar advertises big discounts in the local newspaper.

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