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Holly Was So Pleased with the Service She Received at a New

Question 93

Multiple Choice

Holly was so pleased with the service she received at a new spa in her neighborhood that she told many of her friends about her pleasant experience.Which of the following postconsumption behaviors best describes Holly's behavior?


A) Confirmation
B) Positive attribution
C) Positive word-of-mouth
D) Negative disconfirmation
E) Switching

Correct Answer:

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