Question 1

From the master tape of a recorded radio commercial,the sound engineer makes duplicates called spots and sends them to radio stations for broadcast.

Accepted Answer

A) True 
 B)False

Question 2

According to David Ogilvy,to make the strongest impression on the viewer,fantasies should relate to the product's claims and be repeated heavily.

Accepted Answer

A) True 
 B)False

Question 3

The soundtrack of a TV commercial is always recorded in advance to ensure that the commercial is very short.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following is a definition of typography?

Accepted Answer

A)  It refers to adding extra space between lines of type in order to give a more "airy" feeling to the copy. 
B)  It refers to spreading or narrowing the spaces between letters or line of type. 
C)  It refers to the art of printing by using black-and-white artwork. 
D)  It refers to the art of selecting and setting type. 
E)  It refers to a type family made up of similar typefaces.

Question 5

Describe viral ads.

Accepted Answer

The answer of Describe viral ads....

Question 6

List the traditional animation techniques.

Accepted Answer

The answer of List the traditional animation techniques....

Question 7

Letters and fliers commonly use cover paper.

Accepted Answer

A) True 
 B)False

Question 8

_____ refers to the process of mounting film negatives together in perfect registration onto opaque plastic sheets called flats during the prepress phase of print production.

Accepted Answer

A)  Leading 
B)  Kerning 
C)  Stripping 
D)  Bleeding 
E)  Trapping

Question 9

Which of the following is true of the design phase of Web site production?

Accepted Answer

A)  Suggestions may be offered to their clients about how to keep the site running smoothly. 
B)  It involves specifying the updates and tasks necessary to keep the Web site fresh, functioning, and useable. 
C)  The completed and approved site is birthed to the world. 
D)  The template is transformed into a working Web site. 
E)  The wireframe is developed to look like the final product, often in Photoshop.

Question 10

In the preproduction phase of a television commercial production process,the producer must first study the script and storyboard and analyze the production techniques that will be called for in the commercial.

Accepted Answer

A) True 
 B)False

Question 11

A(n)_____ is a complete assortment of capitals,small capitals,lowercase letters,numerals,and punctuation marks for a particular typeface and size.

Accepted Answer

A)  symmetry 
B)  emphasis 
C)  font 
D)  accent 
E)  point

Question 12

Which of the following is done by artists to calculate the total block of space the type will occupy in relation to the typeface's letter size and proportions?

Accepted Answer

A)  Copy casting 
B)  Answer printing 
C)  Kerning 
D)  Leading 
E)  Bleeding

Question 13

Which of the following is true of the maintain phase of Web site production?

Accepted Answer

A)  It involves seeking information from clients about what they want in a Web site. 
B)  It orients the designer to consider how audiences will use the site and where they will access it. 
C)  It includes looking for related sites to get a sense of typical design characteristics. 
D)  It involves specifying the updates and tasks necessary to keep the Web site fresh, functioning, and useable. 
E)  It involves creating a blueprint of the Web site.

Question 14

The disadvantages of live commercials are that announcers may be inconsistent in their delivery,and sound effects are limited.

Accepted Answer

A) True 
 B)False

Question 15

During the television commercial production process,who helps create proper lighting by guessing the range and intensity of light by briefly studying its source?

Accepted Answer

A)  Actors 
B)  Editors 
C)  Producers 
D)  Set designer 
E)  Cinematographers

Question 16

Web content management systems provide authoring and administration tools that make it easier for designers and producers to collaborate.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following has the overall responsibility to keep an advertising project moving smoothly and under budget,while maintaining the required level of quality through every step of the production process of a commercial for an electronic media?

Accepted Answer

A)  Account planner 
B)  Producer 
C)  Art director 
D)  Print production manager 
E)  Cinematographer

Question 18

In advertising,which of the following categories of paper is commonly used for direct-mail pieces?

Accepted Answer

A)  Bond paper 
B)  Offset paper 
C)  Cover paper 
D)  Coated paper 
E)  Writing paper

Question 19

What is meant by camera-ready art?

Accepted Answer

The answer of What is meant by camera-ready art?...

Question 20

Which of the following is true of the coding phase of Web site production?

Accepted Answer

A)  The completed and approved Web site is birthed to the world. 
B)  It involves specifying the updates and tasks necessary to keep the Web site fresh, functioning, and useable. 
C)  HTML is used to create site content, while CSS provides elements of design such as typography, color, and layout. 
D)  Designers may offer suggestions to their clients about how to keep the Web site running smoothly. 
E)  The wireframe is developed to look like the final product, often in Photoshop or some other graphics program.

Exam 12: Print, Electronic, and Digital Media Production

From the master tape of a recorded radio commercial,the sound engineer makes duplicates called spots and sends them to radio stations for broadcast.

According to David Ogilvy,to make the strongest impression on the viewer,fantasies should relate to the product's claims and be repeated heavily.

The soundtrack of a TV commercial is always recorded in advance to ensure that the commercial is very short.

Which of the following is a definition of typography?

Describe viral ads.

List the traditional animation techniques.

Letters and fliers commonly use cover paper.

_____ refers to the process of mounting film negatives together in perfect registration onto opaque plastic sheets called flats during the prepress phase of print production.

Which of the following is true of the design phase of Web site production?

In the preproduction phase of a television commercial production process,the producer must first study the script and storyboard and analyze the production techniques that will be called for in the commercial.

A(n) _____ is a complete assortment of capitals,small capitals,lowercase letters,numerals,and punctuation marks for a particular typeface and size.

Which of the following is done by artists to calculate the total block of space the type will occupy in relation to the typeface's letter size and proportions?

Which of the following is true of the maintain phase of Web site production?

The disadvantages of live commercials are that announcers may be inconsistent in their delivery,and sound effects are limited.

During the television commercial production process,who helps create proper lighting by guessing the range and intensity of light by briefly studying its source?

Web content management systems provide authoring and administration tools that make it easier for designers and producers to collaborate.

Which of the following has the overall responsibility to keep an advertising project moving smoothly and under budget,while maintaining the required level of quality through every step of the production process of a commercial for an electronic media?

In advertising,which of the following categories of paper is commonly used for direct-mail pieces?

What is meant by camera-ready art?

Which of the following is true of the coding phase of Web site production?