_____ Refer(s)to the Sale of Programs on a Station-By-Station,market-By-Market Basis

Q1: _ identifies the average number of people

Q2: Television has been overtaken by radio as

Q4: Which of the following is true of

Q5: Which of the following is true of

Q6: Through its unique ability to deliver a

Q7: Spot ads tend to have more viewers

Q8: In television,gross rating points refer to the:<br>A)

Q9: National spot announcements are less expensive than

Q10: The advantage of cable TV as an

Q11: Which of the following is true of