Multiple Choice
The advantage of cable TV as an advertising medium is:
A) the phenomenon of zapping and zipping.
B) its rich production quality.
C) its extensive consumer reach.
D) its ability to offer specialized programming.
E) the possibility of running ads on several channels.
Correct Answer:
Verified
Correct Answer:
Verified
Q5: Which of the following is true of
Q6: Through its unique ability to deliver a
Q7: Spot ads tend to have more viewers
Q8: In television,gross rating points refer to the:<br>A)
Q9: National spot announcements are less expensive than
Q11: Which of the following is true of
Q12: Describe any three advantages that are associated
Q13: First-run syndication are first-run programs offered free
Q14: In terms of dayparts,the heaviest radio use
Q15: In an average quarter hour,the total listening