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    Contemporary Advertising Study Set 1
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    Exam 14: Using Electronic Media
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    In Terms of Network Advertising,when an Advertiser Underwrites the Total
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In Terms of Network Advertising,when an Advertiser Underwrites the Total

Question 19

Question 19

Multiple Choice

In terms of network advertising,when an advertiser underwrites the total cost of a program,it is referred to as _____.


A) barter syndication
B) imagery transfer
C) sponsorship
D) narrowcasting
E) customization

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