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    Contemporary Advertising Study Set 1
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    Exam 14: Using Electronic Media
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    As an Advertising Medium,one of the Disadvantages of Broadcast Television
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As an Advertising Medium,one of the Disadvantages of Broadcast Television

Question 17

Question 17

Multiple Choice

As an advertising medium,one of the disadvantages of broadcast television is:


A) its narrow coverage.
B) its lack of immediacy.
C) the absence of a prestigious image.
D) its high production cost.
E) its limited creativity.

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