A Growing Concern About Accountability,the Proliferation of New Media,and the Increasing

A growing concern about accountability,the proliferation of new media,and the increasing cost of competition has led corporate management to realize that:

A) the mass media is the most specialized media.
B) consumers are less sophisticated.
C) tremendous gaps exist between what companies say in their advertising and what they actually do.
D) there is a need to allow multiple forms of marketing communications to work in isolation in order to achieve consistency.
E) there is a high degree of coordination among all the messages created by an advertiser's various communication agencies.

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