Multiple Choice
In-store advertising is commonplace.A retail network operates the network of televisions prominently positioned at high-traffic locations in more than 3,000 stores \nationwide.In 2005,the company offered the store the opportunity to target Hispanic customers by offering bilingual content in stores that have the highest concentration of Spanish-speaking customers.Which of the following statements about this new tactic is FALSE?
A) The flat screen televisions are the channel.
B) The network will encode the advertising messages.
C) The store is the source.
D) The store's customers will decode the advertising messages.
E) High-traffic locations are the feedback.
Correct Answer:
Verified
Correct Answer:
Verified
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