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    Business
  3. Study Set
    Contemporary Advertising
  4. Exam
    Exam 14: Using Electronic Media
  5. Question
    Why Do Some Advertisers Prefer to Buy Spot Announcements Rather
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Why Do Some Advertisers Prefer to Buy Spot Announcements Rather

Question 85

Question 85

Essay

Why do some advertisers prefer to buy spot announcements rather than buy advertising on a participation basis?

Correct Answer:

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Spot announcements offer the advertiser ...

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