Multiple Choice
Which of the following statements about infomercials is false?
A) Infomercials can fulfill some message objectives far better than a 30-second commercial.
B) Infomercials combine the power of advertising, direct response, and sales promotion.
C) Results from infomercials are both measurable and accountable.
D) Infomercials can pay for themselves while supporting the retail trade.
E) Consumers hardly pay any attention or even respond to them.
Correct Answer:
Verified
Correct Answer:
Verified
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