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The First Step in Preparing a Radio Schedule Is To

Question 69

Multiple Choice

The first step in preparing a radio schedule is to:


A) identify by demographics, stations with the greatest cume of the advertiser's target market.
B) determine which stations have the cheapest rates.
C) select the best ROS plan.
D) gather up several different stations' rate cards for comparison.
E) set the advertising budget in terms of reach and frequency.

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