To Buy Radio Advertising Effectively,the Media Planner

To buy radio advertising effectively,the media planner:

A) must realize that there are no restrictions to radio's audiovisual capabilities.
B) should realize how cost-efficient radio advertising really is.
C) will need to accept the fact the medium offers poor reach.
D) must be pleased with the absence of clutter.
E) must realize that the medium has only selective audience appeal and reach.

Correct Answer:

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Access For Free