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An Advertiser That Wants to Make Certain That the Station

Question 50

Multiple Choice

An advertiser that wants to make certain that the station would run a percentage of its spots in the better dayparts-and not just late at night-should buy a:


A) co-sponsorship production package.
B) radio organized sales package.
C) cume audience plan.
D) total audience plan package.
E) targeted daypart plan.

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