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Some Advertisers Avoid Using Network TV Advertising Because

Question 54

Multiple Choice

Some advertisers avoid using network TV advertising because:


A) FCC approval of TV commercials is difficult to obtain.
B) network advertising requires a long lead time.
C) all advertisers-no matter how large their advertising budget-receive identical coverage.
D) advertisers find that the full network lineups always coincide with their target markets.
E) it is basically unregulated.

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