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A Company That Specializes in Pool and Spa Installations Plans

Question 4

Multiple Choice

A company that specializes in pool and spa installations plans to buy TV commercial time during a home improvement program on a local TV station.The company has learned the show has a rating of 20,reaches 10,000 people in the primary target audience,and a 30 second spot costs $700.What is the cost per rating point?


A) $10
B) $20
C) $35
D) $50
E) $65

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