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Radio Stations Base the Rates They Charge Their Advertisers On

Question 10

Multiple Choice

Radio stations base the rates they charge their advertisers on:


A) the size of the station's DMA.
B) the number of advertisers that have purchased ROS.
C) the time of day the advertiser wants its ad to run.
D) demographic parameters.
E) the size of the advertiser's advertising budget.

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