Question 1

Luka was planning to watch a movie last weekend.After trying to read the small print which mentioned the movie timings,he gave up and decided to go to the zoo instead.In this case,_____ screens influenced his perception.

Accepted Answer

A)  physiological 
B)  rational 
C)  functional 
D)  psychological 
E)  self-actualizing

Question 2

Janie is a new student at a private academy.She values the opinions of her new classmates and tries to dress just like them.She watches the same television shows they watch and tries to copy their hair style and the way they stand.For Janie,her new classmates are a(n):

Accepted Answer

A)  approval center. 
B)  focus group. 
C)  standard bearer. 
D)  cultural norm. 
E)  reference group.

Question 3

The cognitive theory of learning is also called the stimulus-response theory.

Accepted Answer

A) True 
 B)False

Question 4

A basketball player as a spokesperson for underwear would be an example of a(n)_____ for the underwear manufacturer's target market consisting of young males.

Accepted Answer

A)  opinion leader 
B)  referential leader 
C)  innovator 
D)  laggard 
E)  encoder source

Question 5

The purchase and usage motives such as problem removal,problem avoidance,and normal depletion are the examples of negatively originated motives.

Accepted Answer

A) True 
 B)False

Question 6

An advertisement for a school in Lenoir,North Carolina,invites students "who want to be more,who can be more,and who dare to be more" to call or write for information about the school.According to Maslow's hierarchy of needs,this advertisement is a promotional appeal to the _____ need.

Accepted Answer

A)  physiological 
B)  safety 
C)  social 
D)  esteem 
E)  self-actualization

Question 7

Which of the following is an example of a nonpersonal influence that would affect the purchase of a burial plan?

Accepted Answer

A)  An individual's perception of himself/herself as invincible. 
B)  A dream about a heart attack. 
C)  An ad showing retired people enjoying themselves. 
D)  Approaching a funeral home to buy the plan. 
E)  The speaker at an investment seminar.

Question 8

Harrison has walked past a car dealership every weekday for the last eight months.Each time he passes,he examines the red convertible in the showroom.He is now wondering whether he should buy the convertible and sell his SUV.Which of the following terms best describes what Harrison is doing or showing by his actions?

Accepted Answer

A)  Consumer loyalty 
B)  Brand disparity 
C)  Brand interest 
D)  Brand loyalty 
E)  Evaluative criteria

Question 9

In the central route to persuasion,consumers have a higher level of involvement with the product or the message,so they are motivated to pay attention to the central,product-related information.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is an example of an interpersonal influence that would affect the purchase of an IRA?

Accepted Answer

A)  The individual's current income level. 
B)  The kinds of IRA funds family members participate in. 
C)  What the individual knows about the future value of money. 
D)  The time of year the IRA is being purchased. 
E)  The current political environment.

Question 11

List the interpersonal influences that serve as guidelines for consumer behavior.

Accepted Answer

The answer of List the interpersonal influences that serve as...

Question 12

There is an ad for plaque remover in an issue of the nation's leading clinical news magazine for dentists.The full-page ad encourages dentists to try out the system themselves and to recommend it to their patients.To which type of market is the advertisement targeted? Briefly explain your answer.

Accepted Answer

The answer of There is an ad for plaque remover...

Question 13

Every Monday,Mary stops at a local florist to purchase fresh-cut flowers for her desk; Mary chooses either lilies or tulips.She considers only these two options when selecting her flowers.For Mary,the two kinds of flowers are a(n):

Accepted Answer

A)  evaluated set. 
B)  evoked set. 
C)  brand interest. 
D)  informational motives. 
E)  alternative list.

Question 14

Marketing is actually concerned with two levels of consumer perception: the consumer's perception of the product and the media's perception of the customer's needs,wants,and objectives.

Accepted Answer

A) True 
 B)False

Question 15

In terms of learning theories,most advertisers rely on the two broad categories of:

Accepted Answer

A)  cognitive theory and conditioning theory. 
B)  the central theory and peripheral theory. 
C)  interpersonal theory and nonpersonal theory. 
D)  affective theory and cognitive theory. 
E)  psychological theory and physiological theory.

Question 16

The underlying forces that contribute to our purchasing actions stem from the conscious goal of satisfying our needs and wants.

Accepted Answer

A) True 
 B)False

Question 17

The interpersonal influences that effect consumer behavior can best be categorized as the family,the society,and the economic environment of the consumer.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is NOT one of the basic steps consumers go through in making a purchase decision?

Accepted Answer

A)  Problem recognition 
B)  Information search 
C)  Data mining 
D)  Alternative evaluation 
E)  Purchase

Question 19

What are the two types of perceptual screens consumers use?

Accepted Answer

The answer of What are the two types of perceptual...

Question 20

The smell of fresh-baked bread is an example of a stimulus.

Accepted Answer

A) True 
 B)False

Exam 5: Marketing and Consumer Behavior

Luka was planning to watch a movie last weekend.After trying to read the small print which mentioned the movie timings,he gave up and decided to go to the zoo instead.In this case,_____ screens influenced his perception.

Janie is a new student at a private academy.She values the opinions of her new classmates and tries to dress just like them.She watches the same television shows they watch and tries to copy their hair style and the way they stand.For Janie,her new classmates are a(n) :

The cognitive theory of learning is also called the stimulus-response theory.

A basketball player as a spokesperson for underwear would be an example of a(n) _____ for the underwear manufacturer's target market consisting of young males.

The purchase and usage motives such as problem removal,problem avoidance,and normal depletion are the examples of negatively originated motives.

An advertisement for a school in Lenoir,North Carolina,invites students "who want to be more,who can be more,and who dare to be more" to call or write for information about the school.According to Maslow's hierarchy of needs,this advertisement is a promotional appeal to the _____ need.

Which of the following is an example of a nonpersonal influence that would affect the purchase of a burial plan?

In the central route to persuasion,consumers have a higher level of involvement with the product or the message,so they are motivated to pay attention to the central,product-related information.

Which of the following is an example of an interpersonal influence that would affect the purchase of an IRA?

List the interpersonal influences that serve as guidelines for consumer behavior.

There is an ad for plaque remover in an issue of the nation's leading clinical news magazine for dentists.The full-page ad encourages dentists to try out the system themselves and to recommend it to their patients.To which type of market is the advertisement targeted? Briefly explain your answer.

Every Monday,Mary stops at a local florist to purchase fresh-cut flowers for her desk; Mary chooses either lilies or tulips.She considers only these two options when selecting her flowers.For Mary,the two kinds of flowers are a(n) :

Marketing is actually concerned with two levels of consumer perception: the consumer's perception of the product and the media's perception of the customer's needs,wants,and objectives.

In terms of learning theories,most advertisers rely on the two broad categories of:

The underlying forces that contribute to our purchasing actions stem from the conscious goal of satisfying our needs and wants.

The interpersonal influences that effect consumer behavior can best be categorized as the family,the society,and the economic environment of the consumer.

Which of the following is NOT one of the basic steps consumers go through in making a purchase decision?

What are the two types of perceptual screens consumers use?

The smell of fresh-baked bread is an example of a stimulus.