Question 1

An international marketer must deal with at least two levels of uncontrollable uncertainty.

Accepted Answer

A) True 
 B)False  True

Question 2

Describe the "regular foreign marketing" stage of international marketing involvement.

Accepted Answer

At the "regular foreign marketing" stage, the firm has permanent productive capacity devoted to the production of goods and services to be marketed in foreign markets. A firm may employ foreign or domestic overseas intermediaries, or it may have its own sales force or sales subsidiaries in important foreign markets. The primary focus of operations and production is to service domestic market needs. However, as overseas demand grows, production is allocated for foreign markets, and products may be adapted to meet the needs of individual foreign markets. Profit expectations from foreign markets move from being seen as a bonus in addition to regular domestic profits to a position in which the company becomes dependent on foreign sales and profits to meet its goals.

Question 3

Which of the following is an uncontrollable factor for a marketer in a domestic environment?

Accepted Answer

A)   Firm characteristics
B)   Competitive structure
C)   Channels of distribution
D)   Price of the product
E)   Promotional measures B

Question 4

_____ is a controllable element in both domestic and international marketing environments.

Accepted Answer

A)   Economic climate
B)   Competition within the home country
C)   Price of products
D)   Political forces
E)   Foreign policies

Question 5

Which of the following reflects the relationship between international business and domestic business?

Accepted Answer

A)   Domestic businesses find it relatively easy to manage profits in the current scenario.
B)   .Domestic businesses find it relatively easy to manage profits in the current scenario.
C)   Most domestic businesses are the result of customization efforts of international businesses.
D)   The ability to invest abroad is to a large extent a function of domestic economic vitality.
E)   Domestic businesses are more viable as capital tends to move toward minimum use

Question 6

The business activities of international marketers are not affected by competition in their domestic market.

Accepted Answer

A) True 
 B)False

Question 7

_____ is the performance of business activities designed to plan, price, promote, and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit.

Accepted Answer

A)   Internal marketing
B)   Importing
C)   Corporate management
D)   International marketing
E)   Domestic trade

Question 8

With respect to the environment in which a business operates, factors such as competition, political and legal forces, economic climate, would all be classified as:

Accepted Answer

A)   controllable elements.
B)   uncontrollable elements.
C)   predictable elements.
D)   demographic elements.
E)   cultural elements.

Question 9

The _____ issues faced by a company are often amplified by the "alien status" of the company, which increases the difficulty of properly assessing and forecasting the dynamic international business climate.

Accepted Answer

A)   product research
B)   pricing
C)   product specification
D)   political/legal
E)   promotional

Question 10

Research has revealed that smaller home markets and larger production capacities appear to favor internationalization.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is a controllable element for an international marketer?

Accepted Answer

A)   Level of technology
B)   Geography and infrastructure
C)   Channels of distribution
D)   Cultural forces
E)   Structure of distribution

Question 12

Which of the following is true regarding the impact of globalization on domestic markets in the United States?

Accepted Answer

A)   Companies with only domestic markets have been able to sustain their customary rates of growth.
B)   Multinational companies are making more profits from their domestic operations compared to their earnings from the foreign markets.
C)   Only multinational companies with large production facilities have succeeded in the international markets.
D)   The domestic companies have reduced their manufacturing employment more than the US multinationals.
E)   Multinational manufacturing companies in all industries and sizes have outperformed their domestic counterparts.

Question 13

Define international marketing. How it is different from domestic marketing?

Accepted Answer

The answer of Define international marketing. How it is different...

Question 14

Compared to the foreign environment uncontrollable variables, which of the following elements is excluded from the domestic marketer's list of uncontrollable variables?

Accepted Answer

A)   Political forces
B)   Competitive structure
C)   Economic climate
D)   Cultural forces
E)   Legal forces

Question 15

Jefferson's is a firm that specializes in dog food and grooming products. The company has a very well-established domestic market. The company does not actively sell its products outside national borders but provides goods to customers who contact them directly or place orders with them through the Internet. Jefferson's is currently in the _____ stage of international marketing involvement.

Accepted Answer

A)   frequent foreign marketing
B)   active foreign marketing
C)   global marketing
D)   regular foreign marketing
E)   no direct foreign marketing

Question 16

Which of the following organizations seems better equipped for internationalization?

Accepted Answer

A)   A firm that sells its products only to those foreign customers who directly contact the firm.
B)   A firm that has a production capacity that is much greater than home market demand.
C)   A firm that focuses its production activities on meeting the demands in the home market.
D)   A firm that has a culturally diverse employee profile but few competitive offerings at the global level.
E)   A firm that has little intention of maintaining a continuous market representation.

Question 17

Understanding one's own culture normally requires no additional study.

Accepted Answer

A) True 
 B)False

Question 18

The level of technology in a country is an uncontrollable element for international marketers.

Accepted Answer

A) True 
 B)False

Question 19

James Bright's company seeks markets all over the world and attempts to sell products that are a result of planned production for markets in various countries. Which of the following stages best characterizes the stage of international marketing involvement for Mr. Bright's company?

Accepted Answer

A)   Infrequent foreign marketing
B)   Regular foreign marketing
C)   No direct foreign marketing
D)   International marketing
E)   Internal marketing

Question 20

_____ is an unconscious reference to one's own cultural values, experiences, and knowledge as a basis for decisions.

Accepted Answer

A)   Nativism
B)   Holism
C)   Self-reference criterion
D)   Segregation
E)   Xenophobia

Exam 1: The Scope and Challenge of International Marketing

An international marketer must deal with at least two levels of uncontrollable uncertainty.

Describe the "regular foreign marketing" stage of international marketing involvement.

Which of the following is an uncontrollable factor for a marketer in a domestic environment?

_____ is a controllable element in both domestic and international marketing environments.

Which of the following reflects the relationship between international business and domestic business?

The business activities of international marketers are not affected by competition in their domestic market.

_____ is the performance of business activities designed to plan, price, promote, and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit.

With respect to the environment in which a business operates, factors such as competition, political and legal forces, economic climate, would all be classified as:

The _____ issues faced by a company are often amplified by the "alien status" of the company, which increases the difficulty of properly assessing and forecasting the dynamic international business climate.

Research has revealed that smaller home markets and larger production capacities appear to favor internationalization.

Which of the following is a controllable element for an international marketer?

Which of the following is true regarding the impact of globalization on domestic markets in the United States?

Define international marketing. How it is different from domestic marketing?

Compared to the foreign environment uncontrollable variables, which of the following elements is excluded from the domestic marketer's list of uncontrollable variables?

Which of the following organizations seems better equipped for internationalization?

Understanding one's own culture normally requires no additional study.

The level of technology in a country is an uncontrollable element for international marketers.

James Bright's company seeks markets all over the world and attempts to sell products that are a result of planned production for markets in various countries. Which of the following stages best characterizes the stage of international marketing involvement for Mr. Bright's company?

_____ is an unconscious reference to one's own cultural values, experiences, and knowledge as a basis for decisions.