One Advantage of the Contrived Setting Over the Natural Setting

One advantage of the contrived setting over the natural setting is that:

A) conclusions can be drawn without the actual recording of data.
B) there is no pressure on the customer to behave "correctly."
C) the information from the observations is much more generalizable.
D) it is reflective of customer behavior in actual shop settings.
E) one does not have to wait for the event to occur.

Correct Answer:

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