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John's Purchase Behavior Is Influenced by His Hobbies of Golf

Question 38

Multiple Choice

John's purchase behavior is influenced by his hobbies of golf, working out, and fishing; his interest in cars, music, and travel; and his deeply held political beliefs on immigration and his opinions on saving the environment. All of these are part of the personal influence factor called:


A) attitude.
B) socioeconomic characteristics.
C) beliefs.
D) lifestyle.
E) demographics.

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