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    Contemporary Marketing Study Set 4
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    Exam 7: Serving Global Markets
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    When Planning Product And/or Promotion Strategies for Other Countries, Marketers
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When Planning Product And/or Promotion Strategies for Other Countries, Marketers

Question 195

Question 195

True/False

When planning product and/or promotion strategies for other countries, marketers can choose from among three strategies called straight extension, product adaptation, and promotion adaptation.

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