Multiple Choice
________ is a translation technique that translates a questionnaire from the base language by a translator whose native language is the one into which the questionnaire is being translated. This version is then retranslated back into the original language by a bilingual whose native language is the base language. Translation errors can then be identified.
A) Direct translation
B) Back translation
C) Parallel translation
D) Indirect translation
Correct Answer:

Verified
Correct Answer:
Verified
Q41: Mail surveys are, typically, more effective in
Q42: The marketing research process should be modified
Q43: Explain why back translation and parallel translation
Q44: African countries are culturally more homogeneous than
Q45: In the framework for international marketing research,
Q47: Define direct translation, back translation, and parallel
Q48: Mail panels are extensively used in Hong
Q49: _ involves a bilingual translator translating the
Q50: Construct equivalence is comprised of conceptual equivalence,
Q51: While some countries have laws regulating marketing