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    Exam 24: International Marketing Research
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    ________ Involves a Bilingual Translator Translating the Questionnaire Directly from a Base
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________ Involves a Bilingual Translator Translating the Questionnaire Directly from a Base

Question 49

Question 49

Multiple Choice

________ involves a bilingual translator translating the questionnaire directly from a base language to the respondent's language.


A) Direct translation
B) Back translation
C) Parallel translation
D) Indirect translation

Correct Answer:

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