Question 1

How can a manager construct a marketing program designed for optimal adjustment to the uncertainty of the business climate?

Accepted Answer

The answer of How can a manager construct a marketing...

Question 2

A political decision involving _____ would most likely have a direct effect on a firm's international marketing success.

Accepted Answer

A)  domestic foreign policy 
B)  immigration reform 
C)  oil exploration policy 
D)  FCC satellite regulations 
E)  FAA airline regulations

Question 3

Research has revealed that smaller home markets and larger production capacities appear to favor internationalization.

Accepted Answer

A) True 
 B)False

Question 4

Sam Watkins just recently ate and, therefore, feels justified in refusing food from his Middle Eastern host. In this instance, Sam's self-reference criterion has just saved him from making a cultural blunder.

Accepted Answer

A) True 
 B)False

Question 5

The uncontrollable factors a company has to deal with decreases with the number of foreign markets in which a company operates.

Accepted Answer

A) True 
 B)False

Question 6

For an international marketer, the _____ can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives.

Accepted Answer

A)  competitive structure 
B)  economic climate 
C)  structure of distribution 
D)  environmental factors 
E)  controllable elements

Question 7

All of the following appear as a foreign environment uncontrollable variable in the model of the international marketing task shown in the text EXCEPT:

Accepted Answer

A)  economic forces. 
B)  competitive forces. 
C)  channels of distribution. 
D)  cultural forces. 
E)  political/legal forces.

Question 8

List the domestic environment uncontrollables that influence an international marketer.

Accepted Answer

The answer of List the domestic environment uncontrollables that influence...

Question 9

Which of the following would be the BEST illustration of the "alien status" found in the political and legal arena that sometimes cause problems for international marketers as they attempt to doing business in foreign countries?

Accepted Answer

A)  A company in the U.K. recently purchased Ben & Jerry's ice cream operations. 
B)  The Indian government told Coca-Cola that it must reveal its "secret formula" if it wished to continue doing business in India. 
C)  Richard Branson's Virgin Cola was not widely accepted in the United States. 
D)  French Canadians prefer French to English when conducting business in Canada. 
E)  British Airlines and Japan Airlines join American Airlines to form OneWorld Alliance.

Question 10

Considering the model of the international marketing task displayed in the text, which of the following reasons demonstrates the most important difference between the international marketer's task and that of the domestic marketer?

Accepted Answer

A)  The international marketer must deal with at least two levels of uncontrollable uncertainty instead of one. 
B)  The level of technology and cultural forces are controllable elements for the domestic marketer. 
C)  The supply and distribution channels are uncontrollable elements for the international marketer. 
D)  The competitive structure is one of the controllable factors for an international marketer. 
E)  The international marketer is less concerned about geography and infrastructure than the domestic marketer.

Question 11

In a broad sense, the uncontrollable elements of the foreign business environment constitute the culture.

Accepted Answer

A) True 
 B)False

Question 12

Political and legal issues a company may face abroad are mitigated by the "alien status" of the company.

Accepted Answer

A) True 
 B)False

Question 13

To be globally aware, an international marketer must have all the following EXCEPT:

Accepted Answer

A)  a tolerance of cultural differences. 
B)  a knowledge of cultures. 
C)  a knowledge of history. 
D)  a knowledge of microeconomics. 
E)  a knowledge of world market potential.

Question 14

If a marketer is motivated to enter into an international marketing effort because of temporary surpluses in the domestic market, which of the following stages BEST characterizes the stage of international marketing involvement for this marketer?

Accepted Answer

A)  Infrequent foreign marketing 
B)  Regular foreign marketing 
C)  No direct foreign marketing 
D)  International marketing 
E)  Global marketing

Question 15

Political and legal forces, economic climate, and competition are some of the domestic environment controllables.

Accepted Answer

A) True 
 B)False

Question 16

The _____ is an uncontrollable element that can often be misread because of the vast differences that may exist between developed and undeveloped countries.

Accepted Answer

A)  structure of distribution 
B)  competitive forces 
C)  economic forces 
D)  political/legal forces 
E)  level of technology

Question 17

Which of the following is true of firms at the internationalization stage of international marketing?

Accepted Answer

A)  The primary focus of operations and production is to service domestic market needs. 
B)  As domestic demand increases and absorbs surpluses, foreign sales activity is reduced or even withdrawn. 
C)  Profit expectations from foreign markets are seen primarily as a bonus in addition to regular domestic profits. 
D)  Planning generally entails production of goods outside the home market. 
E)  The firm treats the world, including the home market, as one market.

Question 18

Which of the following is NOT TRUE of the impact of globalization on domestic markets?

Accepted Answer

A)  Study of manufacturing companies found that multinationals of all sizes and in all industries outperformed their strictly domestic U.S. counterparts. 
B)  Profit levels from international ventures exceed those from domestic operations for many multinational firms. 
C)  On average, firm value is increased by global diversification. 
D)  Companies with foreign operations find that foreign earnings are making an important overall contribution to total corporate profits. 
E)  Companies with only domestic markets have found it relatively easy to sustain their customary rates of growth.

Question 19

A self-reference criterion is closely related to ethnocentrism.

Accepted Answer

A) True 
 B)False

Question 20

Of all the events and trends affecting global business today, four stand out as the most dynamic. Which of the following would be one of those events?

Accepted Answer

A)  The trend toward buying American cars in Europe. 
B)  The trend toward the acceptance of the free market system among developing countries. 
C)  The trend toward using English as the global language. 
D)  The trend toward establishing a world currency. 
E)  The trend toward worldwide instant communication.

Exam 1: The Scope and Challenge of International Marketing

How can a manager construct a marketing program designed for optimal adjustment to the uncertainty of the business climate?

A political decision involving _____ would most likely have a direct effect on a firm's international marketing success.

Research has revealed that smaller home markets and larger production capacities appear to favor internationalization.

Sam Watkins just recently ate and, therefore, feels justified in refusing food from his Middle Eastern host. In this instance, Sam's self-reference criterion has just saved him from making a cultural blunder.

The uncontrollable factors a company has to deal with decreases with the number of foreign markets in which a company operates.

For an international marketer, the _____ can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives.

All of the following appear as a foreign environment uncontrollable variable in the model of the international marketing task shown in the text EXCEPT:

List the domestic environment uncontrollables that influence an international marketer.

Which of the following would be the BEST illustration of the "alien status" found in the political and legal arena that sometimes cause problems for international marketers as they attempt to doing business in foreign countries?

Considering the model of the international marketing task displayed in the text, which of the following reasons demonstrates the most important difference between the international marketer's task and that of the domestic marketer?

In a broad sense, the uncontrollable elements of the foreign business environment constitute the culture.

Political and legal issues a company may face abroad are mitigated by the "alien status" of the company.

To be globally aware, an international marketer must have all the following EXCEPT:

If a marketer is motivated to enter into an international marketing effort because of temporary surpluses in the domestic market, which of the following stages BEST characterizes the stage of international marketing involvement for this marketer?

Political and legal forces, economic climate, and competition are some of the domestic environment controllables.

The _____ is an uncontrollable element that can often be misread because of the vast differences that may exist between developed and undeveloped countries.

Which of the following is true of firms at the internationalization stage of international marketing?

Which of the following is NOT TRUE of the impact of globalization on domestic markets?

A self-reference criterion is closely related to ethnocentrism.

Of all the events and trends affecting global business today, four stand out as the most dynamic. Which of the following would be one of those events?