One Way Marketers Are Dealing with the Declining Effectiveness of Traditional

One way marketers are dealing with the declining effectiveness of traditional advertising due to technology such as digital video recorders allowing viewers to zoom past commercials is to get their products integrated into television programs. In some shows, for example, actors are seen driving a Toyota Prius or drinking a Pepsi. What is the term for this practice?

A) subliminal advertising
B) product placement
C) product orientation
D) subliminal integration

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